Monday, January 27, 2020
Environmental Problems In The Superstructure Construction Construction Essay
Environmental Problems In The Superstructure Construction Construction Essay To identify the environmental problems in the superstructure construction, we need to recognize the environmental aspect of this site. So that identifies the environmental impact or problems. According to the ISO 14001:2004 Environmental Management system, it lists out several environmental aspects a) emissions to air, b) releases to water, c) releases to land, d) use of raw materials and natural resources, e) use of energy, f) energy emitted, e.g. heat, radiation, vibration, g) waste and by-products, and h) physical attributes, e.g. size, shape, colour, appearance. Environmental aspect and impact Emissions to air During construction, all the material e.g. ready mixed concrete truck will deliver to the site by trucks or other vehicles, any transportation method to the site will require fuel to run. Thus they will release some pollutant to the air like CO, CO2, NO, NO2à ¢Ã¢â€š ¬Ã‚ ¦ Impact Global warming will become more obviously. Although CO2 can maintain the temperature in the earth, excessive CO2 emission will cause green house effect. If the temperature continuous rise, it will become a big disaster for example the mean sea level will increase and the land will drown due to the ice in polar is melted. On the other hand, some of the pollutant will affect the health of human for example NO2 can irritate the lungs and lower resistance to respiratory infection such as influenza. Releases to water Due to the statutory requirement in Hong Kong, the exit of the site must install a wheel washing system to avoid any dust or pollutants bring to outside environment by vehicles. This kind of system will consume so much water and the water will be soil water. Any discharging of waste water will cause pollution. Impact If the waste water is directly discharged to the soil without any treatment, the toxic chemical inside the water will affect the existing plants or tree. The soil will store the toxic contaminant even passing many years. Also, the waste water will create a bad smell to environment. They may not damage the human health, but the bad smell will affect the working condition for worker. Releases to land The site area will divide to several parts for storage area. However this kind of material may be highly corrosion to the existing land for example cement is acidic and the soil is alkali. When cement is leakage to the soil, the soil original property will change and harmful the existing tree and plants. Impact The soil contamination will happen; the soil will become harmful to the existing tree and plant. This effect will not disappear in a short time; it is a long term effect. Use of raw materials and natural resources Timber is one kind of natural resources. It made by tree e.g. hard wood, soft wood. In building construction, timber is playing a very important role of construction material. The most commonly type is timber formwork. Before discharging the fresh concrete, timber formwork will form the fresh concrete to required shape. However the timber formwork cannot use many times because the fresh concrete will corrode the timber formwork. Impact The tree needs to take long time to grow, so timber will not provide without limit. In addition, there are many other products made by timber like furniture, paperà ¢Ã¢â€š ¬Ã‚ ¦ If the timber is over used and the timber becomes less production, it will very inconvenient for human life. Moreover the tree have a function to absorb the CO2, so when more and more tree disappear, the situation of global warning will get worse. Also the root of the tree can hold tightly to the soil, when the tree is cut, more chance to happen landslide in sloping area. Use of energy and f) energy emitted All the equipments will require electricity to operate in the site for example some hand tools use by worker, lighting system, passenger hoist and material hoist. On the other hand the machine will consume fuel to operate during excavation or transportation. During piling work on the site, the piling process will create big noise and vibration to the environment. Nevertheless, other construction process will also generate big impaction to environment. Impact Since the electricity is come from the fossil fuel by generator, the fossil fuel will create lot of containments like CO2 when burn them. As the above mention, CO2 will lead to green house effect and global warming will appear. Huge vibration will easily get settlement in adjacent buildings. Also the noise will annoy people and become noise pollution. Waste and by-products and h) physical attributes, They are almost same as the above mention. Reference Safety plan What is a safety plan? Safety plan is a document to direct the safety activity for a project. The main idea of the safety plan is to minimize the accident which causes worker injury and any hazard of their health. It will include the following things 1.Safety Policy, 2.Safety Organization, 3.Safety Training, 4.In-house Safety rules regulations, 5.Safety Committee, 6.Programme for inspection of hazardous conditions, 7.Job hazard analyze, 8.Person Protection Programme (PPP), 9.Accident/incident investigation, 10.Emergency preparedness, 11.Safety Promotion, 12.Health Assurance Programme, 13.Evaluation selection and control of subcontractor, 14.Process control programme Safety Policy We need to follow the statutory requirements Factory Industrial Undertakings Ordinance and Regulations Dangerous Goods Ordinance and Regulations Electricity Ordinance Fire Services Ordinance Builders Lifts and Tower Working Platforms (Safety) Ordinance Any related ordinances and regulations Safety Organization The following safety responsibilities should be clearly assigned: Monitoring the implementation and compliance of the Site Safety Plan Arrangement for regular reporting and communication Preparation of method statement, hazard identification survey, risk assessment and establishment of risk control system and monitoring its effectiveness and progress Training and promotion communicating with the enforcement agencies and outside advisory sources Reactive action to staff suggestion Subcontractors First-aid officer, competent persons and examiners 3. Safety Training To ensure the worker can use the machine properly to speed up the construction sequence and avoid the accident happening. The project should provide the following training like: Aerial Lift Operator Training Crane Operator Training Defensive Driver Training Powered Industrial Truck Operator Training Before the work start, it should have a site orientation or induction of training. The orientations provide a forum for the owner/managing contractor to convey its commitment to provide a safe working environment for all individuals on the job site. There also is an opportunity to remind everyone of their responsibility to give due consideration to safety while planning and conducting their work. This is the time to reinforce their responsibility not to expose others on the job site to risks or hazards. 4. In-house Safety rules regulations The entire worker in the site must wear the safety helmet and when the worker needs to wear the safety rope before they require working in height. The worker should wear the air-purifying respirators like mask to avoid any harmful contaminants inhale to worker body. Before the worker start to work, they must have suitable certificate with the corresponded safety training course. So the worker can prove they have required ability to work. Confined Space Certified Worker Safety Training Course Forklift Truck Operator License Examination Course Safety Training Course for Electric Arc Welding Manual Lifting and Handling Competent Person Safety Training Course Electrician License A Trade Test Preparation Course Electrician License B Trade Test Preparation Course Safety Committee Establish regularly coordinating meeting and site safety committee arrangement. Programme for inspection of hazardous conditions Regular inspection on the site the time interval is based on the past performance and hazard profile. Establish the inspection profile like compliance and safety walk and responsible personnel (including site senior management, safety officers and safety supervisors) Using the checklist to ensure they are fulfilled the standard. Job hazard analyze There are many hazards on the site like: Fall from height Falling objects Stepping on or striking against object Hazards associated with operation of machinery, transport and earth moving equipment such as concrete mixing plants, trucks, bulldozers, excavators etc. Hazards associated with lifting of materials, both mechanical and manual. Electrical hazards Fire hazards Chemical hazards Collapse of earth during excavation, slope cutting After we identify the corresponding the risk of the hazard, we can arrange the suitable solution to minimize the accident. Person Protection Programme (PPP) We must ensure that the use of personal protective equipment (PPE) is the last resort after exhausting the hazard control. The PPE includes Safety helmet, safety footwear, UV protection (e.g. long sleeve shirts, wide brim hats, 15+ sunscreen) and eye, hearing and respiratory protection The selection and procurement must choose appropriate PPE with the qualification. We should provide suitable training to the worker to show how to use, storage and maintenance of the PPE. For example, we need to provide the safety helmets cabinet to store them. Accident/incident investigation Establish a system of notification, recording and reporting. We should provide some systematic arrangement for investigation and implementation of remedial measures to curb further recurrence. Structured approach for compiling and analyzing accident Statistics. Arrangement for studying the trends of accidents and formulate strategies for enhancement of performance. Emergency preparedness For small fire accident, it should provide the suitable fire-extinguisher e.g. water CO2, foamà ¢Ã¢â€š ¬Ã‚ ¦ to stamp out the fire. For large fire accident, all the construction work must stop and follow the emergency routes to escape. Also, alarm system should be provided to remind worker to escape. For heavy typhoon like signal 8 and the red and black signal of the rainstorm, all the construction work must stop. We should provide the emergency manual on the site which contains: An emergency plan Floor plans and layout showing emergency exits, firefighting equipment Diagrams and layout of dangerous goods stores Telephone numbers of key company personnel, the police, etc. A list of outside bodies qualified to assist with special problem Safety Promotion We should have regularly meeting to the worker on site to promote the safety construction. Also we can establish the award and penalty system e.g. pay safety. If they can fulfill the safety requirement, they can get extra money. Otherwise, it will be reverse. Using the posters, magazines, newsletters, accident statistics displays video to increase the safety awareness of the worker. Health Assurance Programme We should provide some system such as pre-employment and medical examination programme for monitoring the exposure of labour. Noise control and provide suitable ear protector to the worker if they need to work in high noise area. Provide enough toilet facilities, hand washing, drinking water, resting and eating place and facilities for storage of personal protective equipment. Evaluation selection and control of subcontractor Means of communication and coordination with subcontractors and their employees and appropriate sub-contractor control. We must provide properly test system to check that all tools, materials and substances used by the subcontractors comply with statutory requirements. Establish some systems for reviewing subcontractors performance. For example if the sub-contractor cannot fulfill the standard, they will be exchanged. Process control programme Arrangement and procedures for ensuring that safety rules, and working sequence have been established and implemented for all safety and health aspects, and in particular a safe system of work, safe working method statement and permit-to-work system for highly risky operations, including but not limited to the following: Management of the Place of Work Fire Arrangements including precautions and firefighting equipment Work in confined spaces Working at height House keeping Protection against falling objects Management of Tasks and Operations Excavations Lifting operations Mechanical materials handling Temporary works Management of Equipment, Plant, Materials and Services Compressed air tools Electricity supply system Electrical works Portable tools Two main hurdles for the implementation of safety plan I think the money and labour safety awareness are two main hurdles. Since the money is the main domino of the whole project. Provide the safety training to the worker will spend extra time in the whole construction project. Some clients will argue that why dont we spend the time to work to speed up the whole project. Also, we need to use some human resource to supervise the construction process. Since the main purpose of the construction company is making profits. Even the project manager knows that the higher quality and standard of the personal protective equipment will be more safety. However, it will pay more money and increase the total construction cost. From the above reason, the project manager will do the minimize things of the statutory requirement; they will not do the best about the safety, so that they can have maximum return in the construction project. The other hurdle for the implementation of safety is the safety awareness of the worker. The labour will think that the personal protective equipment is very inconvenient for work. For example, they think that wear safety rope work in height will disturb their working. It is because the safety rope will limit the working area. And if they only work for few minutes at height, they will not wear them due to require extra work. Also, the worker cannot correctly use the PPE, so they cannot function properly. http://www.ab.ust.hk/hseo/esst/Const-notes2001.PDF http://www.polb.com/civica/filebank/blobdload.asp?BlobID=2527 http://www.safetypartnering.com/smd/pdf/pfss.pdf http://www.qbuild.qld.gov.au/00_downloads/whs_construc-safe-plan_all.pdf Quality plan The main elements of the quality are the following things: Management responsibility We need to define different quality duty of different position of Executive Committee, Project Manager, Construction Quality Assurance Manager, Design Quality Assurance Manager, Sampling and Testing Personnel, Staff Inspectors, Testing Technician, Geotechnical Engineer Pile Driving Analyst, QA Surveyor and Construction Manager. For example the duty of the Project Manager is responsible for organization and maintenance of a document control system for all quality data, coordinate quality check point in quality control programme reviews, and ensure reviews coordinated with outside entities. Objective of the quality plan Consistency meets the standard and requirement of the client To deliver the project on time with agree quality and prize To maintain and continually improve the quality of management systems To maintain and continually improve the quality of whole project Establish the quality policy To achieve the highest standard and quality of the project, it should be provided highly professional construction team. Establish the long term relationship between supplier and sub-contractor Follow the standard of ISO9001_2008. The construction work must under the supervision and inspection by authorize people. Provide training to the worker who is the first time come on the site. When any problems arise, the solving method should not be downgraded the target quality. Communicate the expectations of this Policy to all employees and stakeholders. Fulfill the client requirement Treating all our employees with respect, equality and fairness Resource management For human resource, we need to provide training to teach them how to properly use the equipments. Also demonstrate the require standard for them to reach the require quality. For material purchase and selection, we need to choose a properly material with suitable budget. Since the prize will directly affect the quality, so the budget arrangement is very important. Well-known and reputation supplier company should be selected to ensure the material quality. Inspection testing and quality audit We should establish the acceptable standard to the worker like accepted level of defection. After the standard is published, we need to provide suitable testing to ensure that they can reach the require standard. Then, it will be recorded for future improvement. An internal quality audit system will introduce in this project and it will be implemented during each phase of the project. Document control Establish the recording system and process to control Project Documents at each Project Phase. Ensure that the latest information is provided to the all staff and workers, so they shall use the update information to process the construction work. Two main hurdles for the implementation of quality plan http://www.wsdot.wa.gov/NR/rdonlyres/27A54B86-9825-4E81-9DEE-138823B4ED86/56842/QMPOutline050409.pdf http://www.suzlon.com/pdf/SEA_Quality_Policy.pdf The Purpose of a Project Quality Plan https://stdmail.cityu.edu.hk/attach/BSI%20BS%20EN%20ISO9001_2008.pdf Task 2 Social obligations and professional responsibilities of legal and ethical issues According to the Hong Kong Institute of Construction Management, the project manager shall: in fulfilling their professional responsibilities and the duties which they undertake, have full regard to the public interest. demonstrate a level of competence consistent with their professional. ensure, when undertaking any other construction related activity, that all such work is in accordance with good practice and current standards and complies with all statutory and contractual requirements; at no time improperly offer or accept gifts or favors which would be affect the client to obtain preferential treatment; keep them informed of current thinking and developments appropriate to the type and level of their responsibility. They should be able to provide evidence that they have undertaken sufficient study and personal development to fulfill their professional obligations in accordance with the current guidelines not offer or provide whether to a prospective Client or a third party any gift or favor whether in money or otherwise designed to secure instructions for work not undertake work for which they knowingly lack sufficient professional or technical competence, or the adequate resources to meet their obligation Social obligations and professional responsibilities of client protection The project manager shall: not divulge to any person, firm or company any information of a confidential nature relating to the business activities or processes of their Employer or Client acquired during the course of their work; not, without the permission of their Employer or Client, render any services, with or without remuneration, which conflicts with the interests of their Employer or Client; ensure, when providing an advisory service, that the advice given is fair and unbiased; if undertaking any other construction related activity be required to maintain insurances and indemnify their Client against the risks for which insurance is commonly effected arising out of the works in respect of workmen, third parties and adjoining properties; when acting for a Client or when in contemplation of acting for a prospective Client whose interests conflict or may conflict with his own, or those of any of his associates to disclose the relevant facts forthwith to the Client or prospective Client and to the associate and where such disclosure is oral to confirm the same in writing at the earliest opportunity and inform the Client that he shall be unable to act or continue to act unless the Client requests him to do so; keep in one or more bank accounts separate from his own, his firms or his companys bank account (as the case may be) any Clients money held by or entrusted to him, his firm or his company in any capacity other than that of beneficial owner; account at the due time for all moneys held, paid or received on behalf of or from any person (whether a Client or not) entitled to such account and whether or not after the taking of such account any payment is due to such person.
Sunday, January 19, 2020
Hbr Cases Csr Outsourcing in Tangers 2 P
CASE STUDY: Multinational Outsourcing and CSR. Inditex: The worldwide outsourcing garment industry and social community development in Morocco Intermon claims that pressures on foreign clothing suppliers are smothering employees. [†¦] In Morocco, where Cortefiel, Inditex Zara), Mango and Induyco El Corte Ingles)manufacture their products, a Tangier based textile factory sold a pair of slacks to large Spanish retailers for 3.3 euros three years ago; today, the same item sells for 2 euros. Female factory workers work 12 to 16 hours a day during the high season, because orders from Spain demand six ? ay delivery terms in order to suit shop window change schedules. †(El Pais Newspaper, â€Å"Mujeres en Aprietos†, 10 ? 02 ? 2004) towards process outsourcing that responded to its characteristic labor ? intensive production and current competitive pressures for cost reduction and flexibili ty. Sector companies had been forced to redesign their business strategies, focusing on performance measurement, new competence and skill development, product quality improvements and more strategically oriented human resources management.Yet, this new strategic focus entailed unprecedented risks, especially as regards labor practices, environmental care and unfair competition. As multinational companies embarked on this process, multilateral agencies and global NGOs had begun to look into and report on wrongful practices by large corporations, significantly calling the attention of increasingly sensitive and aware consumers and customers. Global society was urging apparel industry players to adopt a more responsible attitude to be embraced by their entire business value chain, including vendors and outsourced suppliers.Thus, Inditex was held responsible for what went on at outsourcing shop s owned by Moroccan, Peruvian, Chinese or Indian businessmen. This was precisely why Javier Chercoles, Social Responsibility Department director at Inditex, was losing sleep: how could they know for sure what happened in over 1,800 outsourcing shops scattered all around the world? Introduction It was early in October 2005, and the date set for the next Social Council meeting was fast approaching. This advisory body provided counsel to Inditex Group on corporate social responsibility (hence CSR)à ‚ issues.The upcoming meeting would assess the CSR policies and programs the Group was developing. The textile industry in general and Inditex ? as an industry leader ? in particular were facing complex social challenges that affected not only their image and reputation but their operations as well. Inditex CSR strategy had emerged largely in response to these challenging issues. The time had come to evaluate this strategy’s impact, especially focusing on outsourced shops, in order to outline a future course of action.Specifically, Inditex had launched a program in Tangier and needed to assess this experience and find a way to incorporate it into the Group’s global strategy. At the same time, Javier Chercoles wondered what options were available for social intervention in developing nations. What were the limits to the company’s social responsibility? Should Inditex strive to ensure the wellbeing of its suppliers’ workers? He also pondered the visibility issue : Should the company communicate its CSR efforts openly, or should it pursue a more â€Å" subtle†, low ? profile approach?In recent years, the textile industry had become highly globalized as a result of a strong trend 1 Inditex Group Evolution By late 2005, Spain’s Inditex (Industria de Diseno Textil) Group, owner of several retail brands including Zara, Pull and Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Kiddy’s Class, was a world leader in its sector, with more than 2,600 stores in 62 countries. The first Zara store was inaugurated in La Coruna, Spain, in 1975. Since then, the company had opened stores in over 400 cities in Europe, the Americas, Asia and Africa.Inditex engulfed eight retail chains with broad international presence. The group also included other companies associated with apparel business design, manufacturing and distribution operations. Group figures show that Zara, its oldest and most internationally expanded chain, accounted for 70% of its overall business, with 724 stores located in 54 countries. Europe was Inditex’s core business focus, featuring 1,945 stores that grossed over 80% of its total sales. In 2005, the more than 1,000 stores located outside Spain accounted for 57. % of the group’s sales, and stores were opened in four new markets: Slovenia, Slovakia, Russia and Malaysia. Most Inditex stores were wholly ? owned and managed by the company; franchises were only 2 used for 12% of the group’s points of sale, contributing 10% to total store sales from all chains. Inditex had experienced significant growth over the past few years, posting a net income of ₠¬Ã‚ 628 million on consolidated revenues of ₠¬Ã‚ 5. 67 billion in 2004. As of December 31, 2005, the group had an overall headcount of 58,190 employees.Amancio Ortega Gaona, founder of Inditex, started his first apparel manufacturing factory, Confecciones Goa, in 1963. Soon he developed an interest for retailing and opened the first Zara S. A. store, which became his first retail and distribution company. Since inception, Zara was positioned as a store selling quality fashion clothing at reasonable prices. By the end of the 1970s, there were half a dozen Zara stores in Galicia, Spain. In 1985, Inditex S. A. was established as a holding company atop Zara.Since then, its expansion gathered momentum: the first store outside Spain was opened in 1988 (in Portugal), and, between 1989 and 1998, the company expanded to 18 additional countries, developing or acquiring other fashion brands, such as Pull and Bear and Massimo Dutti. Throughout this process, the Group underwent deep structural changes and went from being an exclusively Spain ? based producing chain in 1980 to deploying, by 2005, company audited and certified production centers and providers in the Americas, Africa, Europe and Asia.This new scheme posed new challenges for Inditex, especially in terms of labor,à ‚ social and economic concerns regarding its employees, its suppliers and outsourcing shops, as the company struggled to uphold the values and principles inspiring the Group’s CSR strategies. Zara was a successful store, and success brings visibility. For several, reasons, both the media and the NGO community had their eyes set on Zara, a fact the company could not ignore. culture based on ethics and respect and translate into more than just aesthetic moves.So, is Inditex really and globally committed to CSR? (Press release by SETEM NGO, June 15, 2004)  In 1992, Levi’s, a U. S. apparel company, was accused of selling jeans manufactured by Chinese  immigrants working in slavery ? like conditions. In 1994, Kukdong, a Nike and Reebok supplier, was charged for violating labor standards by hiring minors to work up to 10 hours a day and allowing verbal and physical employee abuses. In 1998, charges were brought against Adidas for forcing prison inmates in China to work in despicable conditions.These precedents had driven large textile companies all over the world to adopt socially responsible strategies and policies. Industry leaders, like Nike, H&M, Benetton and Gap, had developed and published codes of conduct that included their commitment to observe and enforce legal labor practices and the principles contained in the Universal Declaration of Human Rights both at their own production plants as well as their suppliers’. This implied the adoption of specific practices, such as inspection, audit and evaluation mechanisms for outsourcing shops.However, many NGOs were still quite skeptical when it came to textile industry practices. Especially noteworthy in this regard was the Clean Clothes Campaign,1 an organization that originated in Holland in 1984 and, by 2004, had already turned into an informal NGO and union network spanning throughout the world. It was devoted to pressing apparel multinationals to ensure all their products and services were produced in accordance with fair labor policies, as well as to raising consumer awareness on industry abuses.The Clean Clothes Campaign had such a vast impact in Europe that, in 1997, the European Parliament praised its work and recommended the European Commission to explicitly support this organization. In Spain, the Clean Clothes Campaign had been initially led by Setem, a Spanish development NGO, and later by Intermon Oxfam, a larger, more established organization. Both had adopted differing strategies in their dealings with the industry: while Setem pursued an ongoing and outspoken advocacy strategy, especially in the case of Inditex,  Intermon ?Oxfam preferred a more collaborative approach to both the entire industry and Inditex in particular. In 2001, 4 Stakeholders’ Reaction to Inditex CSR Strategy â€Å"Arteixo. ? SETEM, NGO that coordinates the Clean Clothes Campaign, will attend the textile Inditex Group’s General Shareholders’ Meeting, to be held tomorrow at Arteixo in La Coruna, in order to question company officials on primary issues, such as its Code of Co duct’s failure to refer to International Labor Organization (ILO) standards and the right to a fair wage. Since the creation of the Inditex Corporate Social Responsibility Department, SETEM ? Clean Clothes Campaign has monitored the company’s commitment to labor rights, purchasing practices, management transparence, etc. ? in short, all the aspects that truly determine a business 3 Setem purchased Inditex stock in order to join the company’s annual Shareholders’ Meetings.Setem’s July 2004 press release clearly expressed its position on the company: â€Å"Inditex ’s social responsibility plan is a deceitful front that has enabled the company to portray itself in the media as a pioneer in social responsibility issues in Spain. † Instead, Intermon Oxfam, a development NGO used to working with business companies, published a report, Moda que Aprieta (February 2004), that referred specifically to Inditex in the following terms: â€Å"This is the Spanish apparel group that has made more progress in CSR issues.Its key weakness lies in its difficulty to match its aggressive marketing policy, based on stringent order fulfillment terms, and its demand for suppliers to comply with its ethical code. †  Currently, Clean Clothes Campaign platforms were approaching several sector multinationals to formulate a proposal for good practices in the textile industry.  In other words, some companies and NGOs were trying to analyze market pressures forcing harsh productivity, flexibilityà ‚ and low cost strategies on sector players in an attempt to minimize their negative impacts, such as labor instability and unsafe working conditions. A group of Inditex top executives recognized the need to approach company stakeholders meaningfully and to develop sound CSR strategies. They believed that it was crucial for Inditex to set in place suitable mechanisms to approach its stakeholders. The company had already moved in this direction
Saturday, January 11, 2020
Beauty in Jane
The movie â€Å"American beauty†through its very title conveys the idea that it focuses on beauty as an important concept in human relationships. One of the special instances when the idea of beauty is given a fresh interpretation is the relationship between Ricky, the next-door neighbor of the Burnham family, and Jane Burnham. The beauty Ricky sees in Jane is deep inner beauty, the beauty of the soul that exceeds the conformance of the body to popular standards.Like any other American teenage girl, Jane seems to be worried a lot about standards and conformance to those. In fact, she even considers plastic surgery to increase her breasts since she is worried about her body image. She is not even coming close to the model looks of her friend, Angela Hayes, and this makes Jane a shy and insecure girl in the company of teenagers. It is the age when people care about external beauty and want to look their idols, popular models and actresses they see in glossy magazines.It is Rick y who comes into Jane’s life to teach her his special understanding of beauty. The guy who thinks the floating of the plastic bag finds enough wisdom to see that Jane is special in the sense that she does not conform to standards, and this makes her especially beautiful in his eyes. Ricky has the courage to tell the wildly popular Angela in response to her phrase â€Å"Well, at least I'm not ugly! †things like â€Å"Yes, you are.And you're boring, and you're totally ordinary, and you know it†(American Beauty). The movie teaches the audience about the kind of beauty that really makes people stand out. It is the beauty that lies in the heart. It is special and may be not seen by all people at a time, and it is exactly the kind of beauty Ricky discerned in Jane. Bibliography American Beauty. Dir. Sam Mendes. Perf. Kevin Spacey, Annette Bening, Thora Birch, Jude Law. 1999.
Friday, January 3, 2020
Pestel Retailing and China - 7657 Words
The PESTEL analysis `The PESTEL analysis stands for political, economic, socio-cultural, technological, environmental and legal analysis of forces that impact the business environment. It will be utilized to find the circumstances surrounding the market and as an instrument for understanding the market situation such as market growth/decline, business position, market potential and the direction of a company’s operations. It is very important for a company to consider its environment before starting to perform activities. As a first step on the way to enter and perform successfully on the Chinese market, knowledge about the macro environment will have to be created.50 In the following the six parts of the PESTEL analysis will be presented†¦show more content†¦Hence China has an incredibly big population and people have got more money. This development has led China to be one of the most important economical powers worldwide, with a big potential due to the large popu lation and the high growth rates. An interesting forecast is made on China, saying that China in 2015 is expected to surpass the United States as the largest economy in the world.57 The purchasing power of the Chinese population is an important measure, when looking at the attractiveness of the market for foreign companies. An attempted determination of this can be made by comparing the development in GDP with the development in the consumer price index (CPI) which reveals the changes in consumer prices over a period. For making the comparison possible the same period of time is used.` Figure 5.1.2 Consumer buying Power 1000,0 900,0 800,0 700,0 600,0 500,0 400,0 300,0 200,0 100,0 19 85 19 78 Index(1978=100 Consumer price index GDP per capita d s 19 94 19 98 19 90 19 92 Source: http://www.stats.gov.cn/tjsj/ndsj/2006/indexeh.htm - Statistical yearbook of China table 9.2 As shown the consumer prices have increased approximately 4.5 times since 1978. Compared to a GD P per capita increased 9 times and a GDP total increased 12 times, it is giving a picture of improved purchasing power in China. This makes China an interesting market for foreignShow MoreRelatedExternal Analysis1181 Words  | 5 PagesSpirits, Perfumes amp; Cosmetics, Watches amp; Jewelry, and Selective retailing. This external analysis will focus on the fashion and leather goods sector, which accounts for 30% of the company’s total revenue. 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